Sam Hurley, CEO, Chief Educator & Head Coach
20+ years as an International Executive and 10 years growing small-medium business
Sam knows business and how to pinpoint exactly what it needs to shift the needle. It is often this clarity that brings the biggest transformations, however, Sam’s is also adept at helping you identify and capitalise on your competitive advantage.
Her blend of strategic vision, technological innovation and people-centred leadership developed through her 20 year global career helps her drive impactful, long term change for the people she works with.
Leading through mergers & acquisitions and digital transformations, her approach is not only about modernising business processes, but also about elevating the people so that they, and the business, can thrive.
Combine this with a Masters of Teaching and 10 years at the helm of several small-medium businesses and Sam will ensure you increase your capabilities, your clarity and your confidence to lead a thriving business and life.
Capitalise on Sam’s expertise
Be guided to find the best answer yourself, understanding the process of creativity and innovation, build your knowledge
Develop bespoke growth strategies and actions specific to your business, its stage and your resources (no one size fits all approach here)
Elevate your business leadership skills and strategic capabilities and agility
Be challenged (yet, supported) to move out of your comfort and kept accountable to creating a high-performing business
Understand your strengths and those of your team, work collaboratively to progress quickly
Adopt technology-solutions that modernise business operations
Build a culture that is productive, accountable and trusting
Develop innovative systems of sustainable growth
Align your business to your personal goals. Finally achieve the balance you have been seeking.
Ensure your business works for you, on your terms, as you work smarter, not harder to leave your legacy.
Transition to better ways of working in a way that suits you, your business, your team and your goals. A truly hyper-personalised transformative approach to business success.
Strategy
Growth
Digital
Innovation
Strategy isn’t a swearword
As the saying goes, a goal without a plan is just a wish. You may dream of business success, but there always seems to be another hurdle.
60% of businesses* in Australia will fail in their first five years. The most common reason for failure is how the business is managed and its strategy. This applies even if you’ve been around 10 years; if you haven’t got a strategy that helps deal with rapid change, you could be another additional to that statistic.
Even if you have a good strategy, you need to be able to execute it effectively. in 2016, HBR estimated that 67% of well-formulated strategies failed due to poor execution.
Your strategy outlines the plan of action to achieve the purpose of your business. The execution is how you effectively implement that strategy with the resources you have.
Be the leader your business needs
A lack of strategy or poor execution is often due to knowledge and skills gaps. You don’t know what you don’t know, right?!
What if you were guided to develop your leadership knowledge, skills and confidence to help you make those strategic decisions and drive the execution of your plan effectively?
You could focus on the skills you need now, such as strategic thinking, digital fluency, operational efficiencies, transformative leadership. Be supported to apply them immediately for instant feedback and fast skill acquisition.
Technology as an enabler
Sam was integral to transforming digital imagery delivery in the late 1990s, leveraging wireless technology to redefine customer experiences. As the sales and marketing lead, she uniquely bridged technical insights with customers needs, driving rapid adoption.
Her love of technology began with her learning to code at age 5.
Fast forward to today and Sam heads 25eight’s R&D efforts and has been working with the team since 2021 on how artificial intelligence can enable 25eight to support SMEs at scale.
She’s also a bit of an automation queen, believing that most repetitive action can (and should) be automated so that the human resources can be used for the ‘thinking’ work.
Efficient Systems
Get technology working for you!
Sam and the team have significantly customised the tool Monday, use Zapier and regularly review their ‘tech stack’ so they can keep on top of developments with ease and provide incredible insights to customers.
Hear tips from Sam
Ultimately, it’s about finding ways to work smarter and not harder. Sam is always finding ways to share resources that help you do just this.
Why your marketing isn’t working (and what you can do about it)
How to find the confidence to scale your business
Guiding principles for creating systems of scale
Purpose stories: what are they, what is 25eight’s purpose and how you can develop yours.
Hear from those who’ve worked with Sam
“Sam helped me to get clarity on where I wanted my business to be and what I should focus on to get there. In the six months since starting and completing the program, I’ve undergone two significant changes which I wouldn’t have been ready for. The business is leaner, but with capacity to do more business with less expenses and, most importantly, fewer things for me to work on.
A great program run by a great coach. Broken down into good-sized portions that you apply immediately ”
— Steve, Relax Home Loans
“The timing of the program was perfect relative to the stage of the business. The 1:1 sessions with Sam and the online learning were all pivotal in providing me with relevant tools, learnings and confidence. The group sessions were interactive with participation from all which provided a very enjoyable experience. In my sessions with Sam, we were able to drill down on exactly what to work on and she provided such amazing advice and suggestions, resources and recommendations on how to do this.”
— Colleen, Soul Fields Pty Ltd
“I was lucky enough to be part of the program with the beautiful Sam from 25eight.
All I can say is a HUGE THANK YOU. This came at the exact time I needed it. I feel it has allowed me to define my purpose more, identify my ideal target audience, define my brand and brand values and has allowed me to become super focused on what I need to do to grow my business with solid foundations. I can't wait to continue my learning with a company that is genuinely invested in helping business.
Thank you!
— Jess, Caffeina & Co
More resources to help you
