Insights & Resources

We are extremely proud to announce that the small business accelerator program we designed and delivered in partnership with Wyndham City Council, has been named a finalist for the Economic Development Initiatives – Regions Over 15,000 Residents category at the National Economic Development Awards for Excellence.

Running a business is an exciting journey, filled with milestones and challenges that push us forward. But whether you’re just starting out or have been in the game for years, the question remains:

What stage is your business in right now?

When it comes to developing your knowledge so that you 'know what to do in your business', which option do you choose?

Think back to the last speaker that you listened to, the last workshop, webinar or class that you attended or article from an expert that you read. Estimate what percentage of the content you remember. Then estimate how much of the learnings (that were relevant to you and your business) did you action.

Join us Wednesday 12th June at 12.30pm for tips on how you can successfully expand your business to new markets, with a particular focus on the US.

25eight’s Phil Ore travels to SXSW Austin to support Australian company Nanocube Health in the pitch competition

25eight join forces with Ducere Global Business School to offer Industry-Applied MBA Degrees to our customers.

Avoid these 10 common mistakes that Startups make when pitching to ensure your audience is more likely to take action.

Land that next customer, win over those partners and get those investors onboard with our 20 expert tips to help your business pitch go from good to great.

Comparing what you include in your pitch if you’re an early stage vs scaling Startup

25eight forms a strategic alliance with Industry Capability Network (ICN) to help build the capabilities of Australian businesses to win more contracts, expand into new markets, and build the profile and perception of their business.

Having a purpose and being driven to make impact helped 25eight forge through a tumultuous time for many SMEs. Not only that, but this super focus has helped drive growth and scale ambitions that wouldn’t have been possible before .

The word ‘innovation’ gets bandied about a lot, especially from corporates or the media. But what does it actually mean and why is it so important for small to medium-sized business?

Brand is about visual and verbal communication, it's about looking good and sounding authentic in a consistent way. It's important to think about brand across all touchpoints in your business.

A Unique Value Proposition helps communicate what it is that you do for someone and how it makes their situation better - but do you have your customers in mind when talking about yours? How can we enable customers to talk about our business? How do we get them to purchase from us again?

Long gone are the days where marketing is an afterthought, a great marketing strategy positively connects the Brand to the Customer.

Customer experience (CX) and user experience (UX) are two different concepts - we cannot stress enough the importance of them working together to contribute to a business’s success. Understand the difference and tailor your strategy accordingly.

What is a Design Hack? The design element comes from Design Thinking or Human-Centred Design. Putting together a hack is a shortcut to you being able to develop a creative solution to a complex problem. Involve people in the process - you never know what innovative solutions you might get!

Developing your unique value proposition (UVP) means fully understanding your market, business and competitors. Doing this before refining your minimum viable product (MVP) will save you time and money in the long term.