Industry Growth Program
Build the capability to enter new markets, win better-fit opportunities and make stronger strategic decisions in an AI-enabled economy.
Available self-guided, in a guided cohort, or privately guided with your business and/or leadership team.
Expand into new market, win contracts and build strategic and digital capability
The Industry Growth Program is designed for established businesses ready to expand into new markets, supply chains or industry pathways.
You’ve built a solid business. But growth is becoming more complex, decisions carry more risk and what worked before is no longer enough.
This program shows you how modern businesses now approach expansion, building a clear, evidence-based strategy and learning how to use AI to analyse markets, test opportunities and make better decisions.
This is about intentional growth and entering the right markets, in the right way, with the capability to execute.
The 25eight Industry Growth Program is a 12-week micro credential designed for leadership teams of small to medium businesses looking to expand or transition into new markets.
It builds the strategic, digital and leadership capability required to navigate more complex environments and make informed decisions in an AI-enabled economy.
You won’t just create a plan. You will learn how to assess opportunities, structure your approach and use AI to strengthen your thinking and execution.
We’ve been trusted by
Market changes happen at an accelerating pace
You’ve built a solid business.
Revenue is consistent (or it used to be). The team is capable and your existing market knows you.
But growth is becoming more complex.
Markets are tighter
Supply chains are shifting
Procurement pathways require more structure
Industry conditions are changing
The business is more expose to risk.
You know AI will impact your business
The next phase requires more than effort.
It requires stronger strategic discipline, clearer operating models and the ability to make well-informed decisions in environments where information is increasing and changing rapidly.
This is where AI becomes critical. Not as a shortcut, but as a way to analyse, test and strengthen decisions.
The Industry Growth Program helps you build this capability so you can expand with confidence, not guesswork.
Common Expansion Pressures
Expansion Without Structure
You are entering new markets or supply chains, but strategy, positioning and governance are not yet aligned to support scale.
The risk: wasted bids, unclear market entry, margin erosion.
Growth Creating Operational Strain
Revenue is increasing, but systems, reporting, accountability and decision-making structures have not kept pace.
The risk: quality drops, team confusion, cashflow pressure.
Market or Industry Transition
Your sector is evolving — energy transition, manufacturing change, local economic shifts, procurement reform.
The risk: investing in the wrong direction or reacting too late.
In each case, the issue is not effort. It is structural capability.
Strengthen Internal Capability
The Industry Growth Program focuses on building your skills, not just knowledge, to take your business into new markets successfully and equips you with the thinking tools and self-efficacy to make better decisions about what to do in the future.
You focus on:
Market expansion strategy
Procurement and supply chain readiness
Margin protection and pricing discipline
Organisational design and reporting rhythms
Governance and risk management
Scenario planning and structured decision-making
Intentional AI use
What’s included:
You work through a structured process combining diagnostics, education, coaching and mentoring.
You receive:
A structured growth diagnostic to identify exposure and constraints
Strategic market and positioning refinement
Procurement and proposal readiness frameworks
Organisational structure and role clarity tools
Governance and reporting rhythm design
Margin and cost structure review
AI-enabled analysis for scenario modelling, market insight and operational efficiency (where relevant)
One-to-one coaching to apply decisions directly in your business
Industry mentor insight for sector context
Everything is applied to your real commercial priorities.
Express an interest
Diagnose - Grow - Lead
Diagnose
Clarify where your business is exposed.
Identify capability gaps across strategy, operations, governance and market positioning.
You gain objective clarity on what must change — and what must be protected.
Grow
Build the systems, structures and strategy required for expansion.
Refine positioning
Strengthen reporting
Redesign operating models
Improve procurement readiness
Protect margin
Capability is developed deliberately, not reactively.
Lead
Transition from operational management to structured leadership.
Make expansion and transition decisions with governance discipline and risk awareness.
Lead growth without destabilising the business.
Past participant results
“I really can’t begin to tell you how much I’ve benefited from taking part in it… to the point where I credit a lot of our current success to you both and the program! You’ve allowed me to think incredibly clearly about what our product is, who our target consumer is, what problem we’re solving and so much more. I’m sure you’ll be excited to know that as of the 10th of this month, we’ve got nearly $1m in confirmed orders and in the past month have scaled up ten-fold!
— Daniel, Medihood
Tangible Outcomes
This program is designed to accelerate your progress into new markets while reducing risk and increasing the likelihood of success
By the end of the program, you’ll leave with:
A clear, evidence-based market expansion strategy
A structured approach to entering and operating in new markets
A stronger understanding of your positioning, value proposition and pathways to market
Practical ways to use AI to analyse opportunities, test decisions and improve execution
Increased confidence in making high-stakes strategic decisions
Greater confidence in procurement or supply chain engagement
Measurable capability uplift.
Why this program
How modern businesses expand in an AI-enabled world
Expanding into new markets has traditionally relied on experience, networks and significant trial and error. That is changing.
AI now allows businesses to:
Analyse market conditions faster
Identify patterns and opportunities earlier
Test positioning and strategy before committing resources
Reduce the cost and risk of expansion
But access to AI is not the advantage.
The advantage is knowing how to use it to improve thinking and decision-making.
This program focuses on building that capability, so you can use AI as part of how your business operates, not as an add-on.
Is this the right for your business?
This program is designed for established businesses that:
Have a stable foundation but need to diversify or expand into new markets
Are looking to enter more complex industries or supply chains
Want to win larger contracts but need stronger positioning and structure
Are experiencing growth but want to avoid costly mistakes
Need a clearer strategy for expansion rather than relying on opportunistic growth
Are aware of AI and market shifts but are unsure how to apply them in a practical way
It is particularly suited to leadership teams who want to build internal capability to expand without destabilising the business.
This is not for your if:
Growth is not a priority
You’re happy with where you are at with your business and you don’t want to grow it any further, get any new contracts or expand your market. Your also not concerned with your own personal growth as a leader.
You don’t want control
You prefer to hand over control to a consultant that will do all of the work for you in creating a strategy without you having to think or understand why you might engage in an activity.
You expect a silver bullet
You are attracted to the jet-setting lifestyle and think you should be able to 10x your business without any hard work from you or your team if only one of your social posts goes viral.
What People Are Saying
“Completing the 25eight program provided clarity at a critical point in my business journey. It challenged how I think about leadership, scale, and long-term decision making, not through theory, but through practical, real-world conversations with experienced facilitators and peers.
The program helped me step back from daily operations and focus on building systems, people, and structure that support sustainable growth. Just as importantly, it reinforced confidence in navigating uncertainty. Something every business owner faces, but rarely talks about openly.” Adam, Traralgon Paints
Choose your support tier
Industry Growth Program
For established businesses that want the structure, tools and methodology to strengthen their market readiness at their own pace.
- Established businesses with internal capability to apply the work independently.
- Business leaders with an advisor, mentor or internal expert who can support application.
- Businesses preparing to improve their positioning, pitch or market expansion thinking.
- Those who want to create a first version of their market expansion strategy before seeking feedback.
- Online industry growth pathway.
- Market expansion readiness activities.
- Value proposition and positioning tools.
- Capability and opportunity assessment.
- Pitch development templates.
- Market entry and relationship-building planning tools.
- AI-supported strategy and pitch refinement activities.
- Online tutorials, worksheets, prompts and examples.
- Live group workshops.
- Personalised coaching sessions.
- 1:1 industry mentor input.
- Feedback on pitch, positioning and strategy outputs.
- Peer accountability and cohort support.
Industry Growth Program
For businesses preparing to expand into new markets, enter complex supply chains or strengthen their positioning and pitch.
- Businesses ready to expand into domestic or international markets.
- Leaders who need a clearer market expansion strategy and pitch.
- Businesses entering complex industries, procurement pathways or supply chains.
- Those who want expert input from coaches and industry mentors.
- Live group workshops facilitated by 25eight.
- 1:1 coaching support.
- 1:1 industry mentor input.
- Feedback on pitch, positioning and growth strategy outputs.
- Support to refine market expansion priorities.
- Peer learning and accountability.
- Practical market expansion and pitch roadmap.
- Support to use AI to refine strategy, positioning and pitch development.
Industry Growth Program
The same program delivered privately, with dedicated support to refine your market expansion strategy, positioning, pitch and next steps.
- Established businesses that want the program delivered privately.
- Leadership teams preparing for market expansion or transition.
- Businesses that want dedicated facilitation instead of a public cohort.
- Businesses seeking sharper positioning, stronger pitch confidence and mentor input.
- Private facilitation instead of group workshops.
- Full Industry Growth online pathway.
- Dedicated coaching and mentor support.
- Private review of positioning, pitch and market expansion outputs.
- Market readiness and opportunity prioritisation.
- Pitch refinement support.
- Practical market expansion roadmap.
- Set completion timeframe, usually 8–10 weeks.
- Pitch refinement sprint.
- Additional mentor sessions.
- Leadership team workshop.
- Partner or stakeholder readiness workshop.
Express your interest
Frequently Asked Questions
Frequently Asked Questions
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We support SMEs at any stage in their growth journey, however, we benefit those who may not have a support team around them and who would like to build their own capabilities as a business leader.
You will know your business well, know your customers and are open to a structured process that supports you to consider your opportunities and how to best capitalise on them.
You also realise that you get out what you put in and we make the program very flexible to enable you to fit in the 2-3 hours per week we recommend you dedicate to it.
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This program is structured and capability-focused.
Participants work through:
A formal growth diagnostic
Applied strategy development
Organisational design refinement
Governance and reporting structure development
Procurement and positioning readiness
It combines education, coaching and industry mentoring, with direct application inside your business.
The objective is internal capability uplift, not short-term advice.
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By the end of the program, participants typically have:
A documented expansion roadmap
Clear market positioning
Defined organisational structure for the next stage including Digital & AI integration where applicable
Improved procurement readiness
Governance and reporting clarity
Identified risk exposure and mitigation priorities
The outcomes are practical and implemented during the program.
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The program runs over 12 weeks.
Participants typically commit:
5 structured sessions
Scheduled 30 minute 1:1 calls with business coach
Application work between sessions approximately 1.5 hours per week
Time for implementation within their business
This is designed for leaders actively running their businesses not full-time study.
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The program strengthens procurement readiness and strategic positioning.
It does not guarantee contracts.
However, it improves:
Value proposition clarity
Proposal structure
Capability articulation
Governance discipline
Market alignment
These are critical components of successful procurement engagement.
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Yes.
Many participants join because their sector is shifting — whether due to supply chain change, energy transition, regulatory reform or regional economic adjustment.
The program supports:
Scenario planning
Risk assessment
Market repositioning
Revenue diversification
It is designed to reduce decision-making risk during transition.
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Where appropriate, AI is introduced as a strategic tool.
This may include:
Market analysis support
Scenario modelling
Supply chain optimisation
Operating model review
Productivity improvements
The focus is commercial leverage, not content generation or automation for its own sake.
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Delivery format is always online unless delivered in partnership with an organisation or requested for private delivery.
25eight runs one online cohort per year and two based on interest.
All but self-guided programs include:
Comprehensive diagnostics
Structured workshops
One-to-one coaching sessions
Industry mentor sessions
Details will be confirmed after you have expressed an interest.
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There are three tiers of support. Self-guided is $1,995 + GST.
The group program fee is $4,995 + GST per business.
This includes:
A comprehensive diagnostic
12 weeks of facilitated upskilling
Applied strategy development
1:1 business coaching
Industry mentoring
Program materials and frameworks
Direct application to your business priorities
Bespoke expansion strategy and implementation roadmap
The investment is positioned for established SMEs who are serious about structured growth and expansion readiness.
At this stage of business, the financial impact of:
entering the wrong market
misplacing bids
scaling without governance
protecting margin poorly
or making reactive transition decisions
can significantly exceed the program fee.
The objective of the program is to strengthen internal capability so expansion decisions are commercially disciplined, risk-aware and strategically aligned.
In some cases, where delivered in partnership, the fee may be subsidised. Details are provided at the time of enrolment.
Private guided delivery starts fro, $7,995 + GST
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At expansion stage, risk increases.
Without stronger governance, reporting and strategic clarity, growth can:
Erode margin
Increase operational strain
Create leadership overload
Expose the business to unnecessary risk
Structured capability protects the business while enabling expansion.
Is the program right for you?
Take the Small Business Capability Gap diagnostic to get insight into your current business growth potential and AI readiness. The diagnostic is complementary and also highlights your strengths and program recommendation.
