We wear many hats:
Entrepreneurs, innovators, teachers, learning designers, creatives, digital specialists, futurists, analysts and mentors
Our Story
From the same team that founded Marketing Entourage in 2015, 25eight evolved to meet the need of high-quality, fair cost up to the minute business education, mentoring and implementation support for time-poor Startups & SMEs. Challenged with growing their business but wanting to help the startups, small businesses and SMEs that had little time and/or budget but needed expert advice and support to grow their business, they knew they needed to create a solution.
The founders, Sam and Phil, are passionate about making an impact and believe business can be a force for good. They knew they could make a difference to smaller businesses if they gave them the right tools and helped change their mindset. Recognising that a lot of education and support for businesses was transactional or transient they have used their academic understanding and extensive industry experience to create transformational outcomes for the people they serve.
We believe:
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Impactful business training
We believe that we can deliver the most impactful business training for Startups & small to medium-sized businesses. And we constantly measure this. Our North Star Metric is an increase in capability and confidence, which we know also leads to more traditional measurements of success.
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Entrepreneurship is a valid career
That entrepreneurship and business are valid careers, often providing opportunities for decent work and the opportunity to continuously develop your knowledge and skills., however, quality and accessible education to help more people enter this career is lacking.
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Solving real world problems
Entrepreneurs have solved some of the most pressing societal and environmental issues and in the process driven innovation for their local communities and enabled economic benefits. But equally credit should be given for local SMEs that provide jobs and opportunities for their communities.
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Equity of access
There should be equity in access to resources to support all businesses, especially those in remote or regional areas, and where barriers to participating in entrepreneurship are felt. We design our programs to address this and also hope to lessen the digital divide.
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Credible business education
Business leaders don’t need to spend months and thousands of dollars to get an MBA to be credible. However, they do need to invest in building the right strategy to get the maximum results from their efforts. No point learning how to do something, if they don’t know why they should and how it will help achieve their vision.
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Transformational
There should be less focus on the one-off, transactional relationships with agencies, RTOs, and ‘educators’ only focused on telling them the same thing as they tell everyone else. Education should be transformational, it should transform what you do. That’s why we focus on building strategic agility in every program we deliver.
The Team
Sam Hurley
With several digital transformations under her belt in her 20+ years of industry experience, Sam likes to sit at the intersection of business, creativity and technology. Her Master of Teaching is the icing on the cake as she drives high standards and best practice to ensure what is learned is adopted and impactful.
Kim Fernandes
Like many of the team, Kim has had interesting and diverse roles within the startup and business community and her ability to fit the pieces of the puzzle together coherently and create order from chaos is what makes her the powerhouse of the business. Kim’s natural ability to translate concepts into actions and nurture others to achieve helps set us apart.
Phil Ore
If 10,000 hours is the benchmark for excellence, Phil reigns supreme as a mentor. His extensive experience leading brands is married with his ability to identify opportunities for smaller business to give them the ‘gold nuggets’ they need to get traction. His ‘serendipity hacking’ is the magic sauce in the business.
Georgina Tulett
When Georgina left one of her previous roles it took three people to replace her. She is an executor and in the nicest possible way, no checklist or to do list is safe in her presence. Her humble ability to create highly effective systems and processes is only matched by her magnificent ability ensure our team and our company remains ultimately human.
Emma Van Smale
Driving innovation is at the heart of this continuous learner who is adept at making change accessible and comfortable. Emma’s background in scaling tech start-ups, business marketing and digital transformations is complemented by her experience in Edtech passion for adoption and the people side.
Anna Hindson
What do you get if you cross academic excellence in educational practices with technical nous and creativity? It’s a rare find and we’re very lucky to have Anna. To top it off, her passion and enthusiasm for creating exceedingly impactful and amazing customer and learning experiences help us delight and engage whilst building confidence and capability.
Join us!
Are you passionate about helping people and have expertise in using innovative practices? We're always looking for subject matter experts, mentors, instructors and creatives to join our team.
Please reach out to us at hello@25eight.co detailing how you think you could help, we'd love to hear from you!
Experts, mentors & instructors
You practice what you preach and do so successfully! You are savvy to what businesses need to do to grow and understand it so deeply you can explain it simply. You love to share your expertise and would love to be a part of a structured and impactful program that transforms people and business. Send us a video, give us a call or ping us a message.
Digital creatives
You have a passion for creating things in the digital realm, whether you can see it or experience it. You could be a designer, a developer or a marketer. You’d like to work on things that are going to make a difference and work with people that are passionate about change. Send us your best work and tell us where you’d like to take your career.
