Being a B Corp saved our business
Having a purpose and being driven to make impact helped 25eight forge through a tumultuous time for many SMEs. Not only that, but this super focus has helped drive growth and scale ambitions that wouldn’t have been possible before .
Why innovation is vital for SMEs
The word ‘innovation’ gets bandied about a lot, especially from corporates or the media. But what does it actually mean and why is it so important for small to medium-sized business?
Marketing Entourage & Me Three to 25eight
Human-centred marketing education company, Marketing Entourage and Customer Experience consultancy Me Three transition to Innovation training company 25eight
Brand Tips for Startups and Business Owners
Brand is about visual and verbal communication, it's about looking good and sounding authentic in a consistent way. It's important to think about brand across all touchpoints in your business.
Marketing Entourage transitions into 25eight
It is bittersweet as we say goodbye to the brands that we loved and hello to a brand new future -introducing 25eight!
Messaging and Content Tips for Startups and Business Owners
A Unique Value Proposition helps communicate what it is that you do for someone and how it makes their situation better - but do you have your customers in mind when talking about yours? How can we enable customers to talk about our business? How do we get them to purchase from us again?
Melbourne-based innovation company 25eight invests in the Great South Coast
Melbourne based innovation company 25eight Group invests in the Great South Coast.
What makes a great marketing strategy?
Long gone are the days where marketing is an afterthought, a great marketing strategy positively connects the Brand to the Customer.
UX and CX: What’s the difference?
Customer experience (CX) and user experience (UX) are two different concepts - we cannot stress enough the importance of them working together to contribute to a business’s success. Understand the difference and tailor your strategy accordingly.
What is a Design Hack?
What is a Design Hack? The design element comes from Design Thinking or Human-Centred Design. Putting together a hack is a shortcut to you being able to develop a creative solution to a complex problem. Involve people in the process - you never know what innovative solutions you might get!
UVP Before MVP
Developing your unique value proposition (UVP) means fully understanding your market, business and competitors. Doing this before refining your minimum viable product (MVP) will save you time and money in the long term.
Brand; What People Say About You When You Leave The Room
What do people say about you when you leave the room? How can you ensure that what is said about your brand is in line with what you want people to think of you? As emotional creatures, we pay particular attention to our connections and communications with other people.