Trade Show Playbook

For small and medium enterprises (SMEs)

Maximise your investment and effort at your next Trade Show

Purchase this simple, yet effective, Trade Show Playbook for SMEs for $3.99, to ensure you capitalise on every opportunity at your next event.

Trade Shows are a major investment, especially for SMEs, yet they can be transformational for our business. Are you prepared to make your next Trade Show the milestone event that transformed your business?

Whether you’re a first-time exhibitor or a seasoned trade show professional, the Trade Show Playbook for SMEs helps you walk away with more than just business cards.

🚀 Set clear, measurable goals before the event
🎯 Stand out, even against larger exhibitors
🤝 Engage visitors and capture leads effectively
📩 Follow up the right way to convert leads into business

People walking in an indoor space, possibly a convention or exhibition hall with screens and overhead lights.

What’s inside the playbook?

  1. How to define SMART trade show goals to ensure success

  2. Strategies that help SMEs compete with larger exhibitors

  3. Pre-show outreach tactics to secure meetings with top prospects

  4. How to engage visitors effectively and capture high-quality lead

  5. The right way to follow up so your hard work doesn’t go to waste

  6. Special insights for Defence Trade Shows including who attends them and what they’re looking for

  7. Your checklist to make sure you’ve thought of everything, pre during and post the event.

    This isn’t just theory—it’s a practical, step-by-step guide designed specifically for SMEs preparing for their next Industry Trade Show.

Slide titled "Trade Show Playbook" with a subtitle "For Small & Medium Sized Enterprises," featuring hexagon-shaped images of trade show attendees and events on a dark blue background, with the 25eight logo at the bottom right.

Who should purchase this Playbook?

Business leaders of SMEs exhibiting at or attending an upcoming Trade Show or planning to use Trade Shows as a business development strategy in the future

You value your time and resources and care about the results you get and your reputation. You may be looking to break into a new Industry and want to get it right, or you may have attended a significant number of Trade Shows, but you value continuous improvement and like having a checklist to make sure you’ve thought of everything.

Why 25eight?

25eight are passionate about helping small and medium business thrive and have been trusted by a large number of organisations and individuals to provide business programs to help them reach their growth goals.

In partnership with the Australian Defence Export Office, 25eight developed the Trade Event Ready Program that supported over 500 business leaders to position their business successfully in the International Defence market through the use of Trade Shows and Trade Events.

In their provision of impact-measured business programs, 25eight are increasing the capabilities, confidence and success of each of the businesses they serve.

  • Group of people at a conference booth for DefenceNT, a virtual twin project, with a banner and signage from the Northern Territory Government.
  • Group of nine people standing in front of a display at an exhibition, smiling and posing for the camera. There are informational signs and a screen behind them.
  • Three men in business attire smiling at a trade show booth with MARAND and Victoria state government Australia branding, behind a large sign featuring a man in glasses and the MARAND logo.
  • Three men in business attire standing in front of a display at a conference or exhibition, with two digital screens showing technical data. The background includes signs reading 'South Australia The Defence State' and 'Industry'.
  • Two women standing in front of a Traumasim booth at an indoor convention, with a TV screen showing rescue training scenes behind them.
  • Four men standing in front of a trade show booth, smiling at the camera. They are wearing business attire and conference lanyards. The booth has banners, a monitor, and green and white branding.

Purchase theTrade Show Playbook for SMEs

When you click the link below, you will be directed to 25eight’s Learning Portal 25eight Academy.

There is no obligation to purchase and you can redirect back to this website using the link at the bottom of the page.

The cost of the Playbook is $3.99 which includes GST. We ask for your address because GST is included. We ask for payment as evidence indicates that you are more likely to read and use the guide when purchased. We care more about you benefitting from the guidance to help your business than we do capturing people’s email addresses.

You will not be subscribed to any other marketing emails or communications , rather you are emailed once with further details. If you do wish to learn more about other 25eight offerings, please contact us for tailored support or sign up for our newsletter.

Purchase the Playbook for $3.99

To be the first to learn about upcoming programs, sign up for our newsletter or follow 25eight on LinkedIn