Trade Show Playbook

For small and medium enterprises (SMEs)

Maximise your investment and effort at your next Trade Show

Download this simple, yet effective, Trade Show Playbook for SMEs, to ensure you capitalise on every opportunity at your next event.

Trade Shows are a major investment, especially for SMEs, yet they can be transformational for our business. Are you prepared to make your next Trade Show the milestone event that transformed your business?

Whether you’re a first-time exhibitor or a seasoned trade show professional, the Trade Show Playbook for SMEs helps you walk away with more than just business cards.

🚀 Set clear, measurable goals before the event
🎯 Stand out, even against larger exhibitors
🤝 Engage visitors and capture leads effectively
📩 Follow up the right way to convert leads into business

What’s inside the playbook?

  1. How to define SMART trade show goals to ensure success

  2. Strategies that help SMEs compete with larger exhibitors

  3. Pre-show outreach tactics to secure meetings with top prospects

  4. How to engage visitors effectively and capture high-quality lead

  5. The right way to follow up so your hard work doesn’t go to waste

  6. Special insights for Defence Trade Shows including who attends them and what they’re looking for

  7. Your checklist to make sure you’ve thought of everything, pre during and post the event.

    This isn’t just theory—it’s a practical, step-by-step guide designed specifically for SMEs preparing for their next Industry Trade Show.

Who should download this Playbook?

Business leaders of SMEs exhibiting at or attending an upcoming Trade Show or planning to use Trade Shows as a business development strategy in the future

You value your time and resources and care about the results you get and your reputation. You may be looking to break into a new Industry and want to get it right, or you may have attended a significant number of Trade Shows, but you value continuous improvement and like having a checklist to make sure you’ve thought of everything.

Why 25eight?

25eight are passionate about helping small and medium business thrive and have been trusted by a large number of organisations and individuals to provide business programs to help them reach their growth goals.

In partnership with the Australian Defence Export Office, 25eight developed the Trade Event Ready Program that supported over 500 business leaders to position their business successfully in the International Defence market through the use of Trade Shows and Trade Events.

In their provision of impact-measured business programs and high performance business training, 25eight are increasing the capabilities and the success of Australian SMEs.

Download your complementary Trade Show Playbook for SMEs now