20 expert tips for winning over investors and customers in your next pitch
Whether you’re pitching to prospective clients, customers, partners, or investors, the quality of your business pitch will determine the outcome.
We’ve put together 20 quick tips to help your pitch go from good to great so you land your next deal.
A powerful pitch starts with identifying the problem you solve. Highlight the pain points your customers face and position yourself as the solution.
Grab attention from the start with a compelling hook. Engage your audience with a thought-provoking question or a surprising statistic.
Research your audience before pitching. Understand their industry, challenges, and goals to tailor your message and demonstrate your industry knowledge.
Know your audience inside out. Tailor your pitch to address their specific needs, challenges, and aspirations. Personalisation is key to success.
Practise empathy in your pitch. Put yourself in your audience's shoes and address their pain points with compassion and understanding.
Keep your pitch concise and focused. Cut out the jargon and deliver a clear, straightforward message that resonates with your listeners.
Tell a story in your pitch. Stories create an emotional connection and make your message memorable. Craft a narrative that engages and inspires your audience. Share relatable anecdotes or use metaphors to illustrate your point.
Use strong and persuasive language in your pitch. Choose words that evoke emotion, create urgency, and inspire action.
Know your competitors. Highlight what makes your business unique and position yourself as the superior choice. Differentiate yourself effectively.
Highlight your unique value proposition. What sets you apart from competitors? Emphasize the benefits and advantages you offer to capture attention.
Focus on the benefits and outcomes your solution delivers. Paint a vivid picture of success in the minds of your audience.
Back up your claims with evidence and credibility. Use data, case studies, or testimonials to demonstrate the impact and success of your solution.
Emphasize the return on investment (ROI) your solution offers. Show how your product or service can generate tangible value for your clients.
Practise, practise, practise! Rehearse your pitch until it flows naturally. Confidence and a polished delivery are key to making a lasting impression.
Don't forget the power of body language. Maintain eye contact, use confident gestures, and convey enthusiasm to create a positive impression.
Visual aids can enhance your pitch. Consider using impactful slides or visuals that support your message and help your audience visualize the benefits.
Make your pitch interactive. Encourage audience participation through Q&A sessions, polls, or demonstrations to keep them engaged and involved.
Craft a powerful call-to-action (CTA) that tells your audience what to do next. Be clear, specific, and make it easy for them to take the desired action.
Never underestimate the power of follow-up. After your pitch, send a personalised thank you and continue the conversation. Building relationships is crucial.
Leverage the power of social media. Use platforms like LinkedIn to connect with your prospects and showcase your expertise through authentic content.
Do you need help with your pitch?
We have helped thousands of businesses develop better pitches, such that the audience they are pitching to takes action.
We go beyond the standard storytelling and help you get to the heart of the problem you are solving and for whom. This strategic approach delves into your business strategy and ensures that you’re not just telling a good story to the audience, but you are compelling them to take action because of what you have presented.
This isn’t any ordinary course, we review any current materials working 1:1 with an industry expert mentor who guides you to complete strategic activities that you’ll continue to use to drive growth for your business. Designed for time and resource-poor Startups, the education is micro and can fit in with busy schedules and is personalised to you, you don’t learn what you already know saving you time and helping you to level up quickly.
Find out more here
