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25eight · Melbourne

Small business coaching in Melbourne.

Coaching that builds your capability, your systems and your confidence as an owner. We are a Melbourne and Brisbane based team working with small business owners across Australia, and we publish our pricing, our methods and our results.

Take the Capability SnapshotExplore the Next-Level Growth Program

The Snapshot takes under ten minutes and shows you what to focus on and which kind of support fits how you work. You keep the result either way.

83
Net Promoter Score across our programs
11,300+
Businesses supported
2025
Economic Development Australia national award
B Corp
Twice certified

A business coach who builds your capability.

Plenty of coaching is advice and accountability by the hour. Ours is different in one important way: every engagement is built around a diagnostic of your business and a structured program, so the coaching lands on evidence rather than opinion, and what you build stays with you.

You work on your real business the whole way through: a clear read on where your capability gaps are, a growth strategy built for the stage your business is actually at, and the systems and plan to run it without everything depending on you.

Coaching comes with the work, as feedback on what you produce and 1:1 sessions at the moments they help most. That is how a coaching engagement ends with a system in place rather than a diary full of sessions.

Sam Hurley facilitating a small business workshop at Federation Square, Melbourne
Melbourne small business owners during a 25eight workshop

Three ways to work with us.

Every pathway pairs coaching with our structured growth programs: Self-Guided with coaching on call, a Structured cohort with four live workshops and three 1:1 sessions, or fully private work with you and your leadership team. Pricing for all three is published, compared and explained on one page.

See the programs and pricing

From owners we've coached.

Beyond the clarity in messaging and business structure, I'd say the program's helped me shift how I show up as a business owner and leader for my team. It's nudged me out of the day-to-day and into a bigger picture mindset. I've started making decisions less reactively and more intentionally.

James, Trades business

I'd say that identity shift has been quite massive and valuable. I've managed to break a financial ceiling I had for 18 months last month and then again this month, which shows I've stabilised at a new level. I'm more aware of my metrics and I've noticed I'm thinking more like a leader now.

Cam, Creative business

Before starting the 25eight program, I felt scattered, constantly busy but lacking strategic direction. This program helped me shift from reactive to intentional. I now have complete clarity on my brand, my audience, and how to position my offerings for value and sustainability. I've built systems that reflect who I am, not just what I do, and that transformation has given me the confidence to show up as the face of my business with purpose and pride.

Rochelle, Creative business

Questions owners ask about coaching.

How much does a business coach cost?
In Australia, business coaching runs from a few hundred dollars a session to several thousand dollars a month, and much of it is priced only after a sales call. We publish our pricing. Our structured growth programs start at $1,795 + GST for the Self-Guided pathway, with cohort and private options above that, and every price is on the programs page before you ever speak to us.
What does a business coach do?

A good coach helps you see your business clearly, decide what matters next and hold yourself to it. At 25eight that work is structured: a diagnostic shows where your business is strong and where it leaks, a program builds the strategy and systems to fix it, and your coach gives feedback on the real work you produce along the way. You finish with capability that stays in the business, with or without us.

What are your business coaching rates?
Coaching at 25eight is built into our programs rather than sold by the hour, so you always know the full cost upfront: Self-Guided from $1,795 + GST, the Structured cohort at $3,995 + GST and private 1:1 work at $9,995 + GST. Alumni continue in the CEO Circle from $39 a month. The full comparison is on the programs page.
Do I need to be in Melbourne to work with you?

No. We are based in Melbourne and Brisbane, and our programs run online for owners across Australia. Melbourne owners get the benefit of in-person workshops and local partner programs when they run.

How do I know if coaching is what my business needs?
Take the Capability Snapshot. It takes under ten minutes, shows you where your business is strong and what is holding growth back, and tells you which pathway fits how you work. You keep the result whether you work with us or not.

Talk it through first.

Book a discovery call with Sam and bring whatever is on your mind: where the business is stuck, what you have already tried, what you want it to look like. You will leave with a clearer picture, whichever way you decide to go.

Book a discovery call

On the Mornington Peninsula? In-person programs are coming to the Peninsula.