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10 common mistakes a Startup makes when pitching

  1. Not clearly identifying the problem

    Failing to clearly define the problem your product or service solves can confuse investors and customers. A strong pitch starts by highlighting the pain point your solution addresses

  2. Overwhelming with technical jargon

    Using complex technical language can alienate non-technical audiences. Pitching should focus on conveying value in si,ple. relatable terms that everyone can understand

  3. Neglecting to tailor to the audience

    A pitch should resonate with the specific needs and interests of the audience. A mistake is not tailoring the pitch to address the specific pain points or interests of whom you are presenting to.

  4. Lack of compelling story

    Failing to weave a compelling narrative around your startup’s journey and purpose can make your pitch forgettable. Storytelling adds emotion and engagement to your message.

  5. Focusing on features, not benefits

    Highlighting a laundry list of features without clearly explaining how they translate into benefits for the end user can make your pitch fall flat.

  6. Overselling and exaggeration

    Overhyping your startup’s potential, exaggerating market size, or making unrealistic projections can erode trust and credibility.

  7. Unpreparedness

    Presenting without proper preparation leads to stumbling, forgetting key points, or looking unsure. Practise your pitch thoroughly, get feedback, and refine it to ensure a confident delivery.

  8. Lack of market validation

    Failing to show market validation, such as customer traction, early partnerships, or research results, can make your pitch seem speculative rather than grounded in reality.

  9. Ignoring the competition

    Not addressing competitors or failing to differentiate your startup from existing solutions can make it seem like you’re unaware of your matley landscape.

  10. Lack of clarity on ask

    Whether you’re seeking funding, partnerships or customer engagement, a pitch should have a clear ‘ask’. Not specifying what you’re seeking can lead to less action being taken by the audience.

Preparation, practise and personalisation are key to delivering a winning pitch. Continuous feedback, learning and adaptation are crucial for improving your pitching skills and getting your audience to take action.


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