Reach your growth goals and build your capability edge
Education, training, coaching, and mentoring for forward-thinking SMEs who want to exceed their competition, break into new markets, and win contracts and tenders with ease.
Specialised support for ICN Subscribers
Does your business stand out from the competition?
As a leader, growing your business can be challenging. Your business might be outstanding at what you do, but does everyone understand how good you are and can propsective customers and partners find you?
Having a profile on the ICN Gateway is essential to being found by prospects, however, if it is that your profile is outdated or doesn’t make it easy for others to understand why they should choose your business, then you are missing out on opportunities.
First impressions count
What prospects see on your ICN profile, your Quad Charts/Capability Statements, and the way your business is presented in the digital (such as your website and the physical world (such as at a Trade Event) greatly influence whether they will want to further engage you.
Ensure you attract and convert prospects into customers
With a winning business pitch that you can confidently deliver in different scenarios, a clear and succinct unique value proposition that you utilise on your profile and in your capability statements, and a clear strategy for how to target and market your business to increase leads and convert them into customers, 25eight will help you grow your business.
You’re the expert
No one knows your business better than you, so why hand that power to anyone else when you can build your internal strategic agility to give you a capability edge.
The biggest challenge for businesses is time, there are always so many competing priorities, and often client presentations, request for tenders, or preparation for a trade event are completed with messaging that’s been used before, rather than tailored for that purpose.
Yet, spending some time to think strategically about your approach to gaining new clients/contracts and building more awareness for your business has incredible results.
From increasing the number of contracts you win, leads you receive, and your reputation in the market, a few hours of work can give a significant return on investment.
You don’t have to outsource your strategy, sales or marketing to a consultant or agency
You have the capabilities internally to ensure you stand out from your competition
With timely guidance and support, your business can adapt and thrive in a modern market
How 25eight can help your business thrive
Our aim is to build your capabilities to succeed in a way that fits in with your busy schedule so that you get more results from the actions you take.
Our education and training programs are aimed at helping you build a strategic approach to winning more clients and contracts through your business pitch and marketing messaging, complementary marketing activities, and industry documents such as your capability statements/Quad Charts.
Our education is hyper-personalised to you, so you don’t learn what you already know rather you level up what you do know and do. This saves you time and helps you get right to the actions that will help you now. Presented in short micro lessons that incrementally help you shape your strategy and create outcomes that you can apply immediately to your business, this is unlike any education you have completed before. Designed specifically for time-poor SMEs, the content gets right to the point and uses relevant examples to help you develop your approach for your situation.
You have access to unlimited virtual Q&A training/coaching sessions to ask questions and get feedback on your activities. You will also access 1:1 mentor sessions with an industry expert who will help you to refine your approach for specific industries or scenarios.
The work you do in these programs will positively impact the rest of your business as you gain clarity on the best direction and focus for you over the coming months.
Past participant results
“I really can’t begin to tell you how much I’ve benefited from taking part in it… to the point where I credit a lot of our current success to you both and the program! You’ve allowed me to think incredibly clearly about what our product is, who our target consumer is, what problem we’re solving and so much more. I’m sure you’ll be excited to know that as of the 10th of this month, we’ve got nearly $1m in confirmed orders and in the past month have scaled up ten-fold!
— Daniel, Medihood
Training that fits your schedule
Deliver winning business pitches & marketing messages
25eight’s most popular Pitch Training program has been delivered to thousands of Australian business leaders to help them stand out from their competition and win more work. Through this program, you will refine your business strategy, get to the heart of the value you provide and for whom and be able to weave that into an impactful message that compels the audience to take action. Whether you are pitching to clients or writing copy in tenders, brochures or on your website make sure you get more conversations with more powerful messaging.
Get more leads and engagements at trade events
Make sure your prospects have the right impression of your business in every interaction they may have with you, both physically at an event or virtually when your prospects look you up with our Trade Event Strategy Program. Ensure you get the most from your investment in the trade event by optimising all of your activities to nurture strangers into clients. Make sure you’ve thought of everything that will build the reputation of your business on a domestic or international stage, from how everything is presented to your accompanying collateral and digital presence.
Create Memorable Capability Statements/Quad Charts
For particular industries, having a one-page capability statement or Quad Chart is essential to doing business. In combination with ICN' Gateway’s platform tool and our Quad Chart training, you can produce a document that will leave a lasting impression on everyone that you give it to. Go beyond the basics and stand out from the competition to ensure your prospects know why to choose you. A memorable Quad Chart, tailored for each situation will be one of the greatest tools in your business development toolbox.
Who this training is for
Business Owners/Executives
No one knows your business like you and whilst you also may have the least amount of time to invest in education and training, you set to gain the most. Our training will help you to:
Refine/define the focus of the business for you and your staff
Identify your true differentiators, what makes you different to your competition from your customers point of view so you (and your staff) can communicate the unique value of your business
Refine/define your optimal target audience, how to market to them and how you can expand your market
Build your strategic agility to deal with market changes and make swift decisions for business success
Business Development/Sales
You’re driven to find and secure new clients for the business and have most likely a lot of experience in your industry. Just like a seasoned carpenter continues to sharpen his tools, our education and training will help you to:
Spend less time feeling like you’re selling and more like you’re showing (your product/service in action because the client is already interested)
Have a clear understanding of who your primary targets are based on their highest need for your solution and highest value
Use a structure to tailor your pitches and presentations for any audience and any situation so that it always resonates with them and they are compelled to take action
Build your own strategic agility, reputation and professionalism within your industry
Marketing/Proposal Development
You need the activities you work on to have impact to ensure they get the required return on investment. Whether that is collateral, your digital presence, your investment in trade events or client proposals, our training will help you:
Develop a clear and succinct unique value proposition that can be adapted for different sales and marketing messages
Get super targeted on what to create for different platforms and experiences to get the most conversions
Build the reputation of the business across all customer touchpoints
Ensure you have optimised every opportunity to win clients over
The 25eight experience
This is like no other course or training that you have done before. It’s personalised, supported by industry experts and focused on you what you do in your business now, for faster results:
Don’t learn what you already know! Save time and effort by only focusing on leveling up what you know and do in your business.
You don’t spend hours on something that can be explained simply and quickly, we then give you step by step instructions on how to do this for yourself in short micro lessons
Book into unlimited virtual training sessions to get human support to answer questions or help you tailor your approach for a specific situation
Be supported by an industry expert mentor and book 1:1 sessions with them to help you reach your specific goals
Apply everything that you learn to your business immediately for incredibly fast results (and ROI)
Our programs cater to all levels of experience with technology, we make things simple even if you're new to using digital tools
We’ve been trusted to provide education & training on behalf of these partners to their business communities
What People Are Saying
“As a 20-year old company, we tend to approach our messaging and marketing in the same way that we have done for years. This program gave us a fresh perspective on how to communicate the value of what we do and boy, what a difference that made. Great program thanks so much for the opportunity to participate!”
— Julian, Senetas
“I found the key outcome was the structure and discipline around the narrative of the pitch. As pitching does not come naturally to me and does require effort, I found this extremely helpful! Each week I assessed different elements of my business and product and how we present it. Great program, knowledgeable & experienced facilitators - thank you so much!”
— Bernadette, Cogito Group
“After being in the marketing wilderness for some years, I was gobsmacked by the premium training delivery model, support and in-depth structure provided. Sam took us through piece by piece and is responsible for the marketing plan integrity we had when we started. Money was tight and the pressure was on, but we came out with an immense asset.”
— Stephen, 6Clicks
Enrol in one of our programs today!
ICN Subscribers can use the code ICN10 at checkout to get a 10% discount on all of the listed programs below.
Bundle all three programs at once and save a further 5% use code ICNBUNDLE
Frequently Asked Questions
+ When do the programs start?
Each of our programs can start at any time.
+ How does it work?
Once you have enrolled, you will gain access to ‘25eight Academy’ - our learning platform. The program you enrolled in will be available on your dashboard - this is where all the program content will be available.
You complete an alignment quiz to determine what you know or do in relation to the program you have enrolled in. Based on your answers, you are then recommended short micro lessons that will help you reach the outcome of the program.
You can book into unlimited virtual Q&A training sessions, where you can get support for completing the activities and guidance as to how to apply them to your situation.
You also have access to 2 x 1:1 mentor sessions with an industry expert which you can book through the platform for a time that suits you.
You have lifetime access to the platform and can choose to purchase additional mentor sessions if you want extra help to reach the best outcome.
+ What happens if I miss a scheduled Q&A training session?
We ask that you book into the scheduled sessions at least 30 minutes before the time session and if you're unable to make it you cancel in the system at least 15 minutes before the session.
+ What happens if I miss a scheduled mentor session?
We ask that you book your mentor sessions at least 60 minutes prior to the session and cancel or reschdule at least 60 mins prior to the session, otherwise the session is then counted towards the number of sessions you're eligible for.
+ How much time should I schedule each week?
To get the best outcomes, we recommend putting aside 1-2 hours each week to work through the program (that’s only 2 lunch breaks!). And, if you have other people from your business working on it, you can split the work and it shouldn't take as long. Some of you may wish to spend more time, whilst others may not need as much. The more you put in, the more you get out in the end we say! That would mean you could complete the program in no time at all!
+ Are the programs delivered in-person or online?
The entire program is delivered online
+ How much do the programs cost?
Our programs starts from $995
We have payment plans available (if required)
+ What can I expect to get out of it?
This depends on the program you enrol in, however, all of our programs are designed to help build your strategic agility to grow in competitive markets and so will help you stand out from your competition in a number of areas.
Past participants have reported increases in leads, engagements, enquiries, won contracts, revenue, focus, time and staff morale
+ How long do I have access to the content?
Once you have a profile on 25eight Academy, you have lifetime access to the program you are enrolled in. This means you can access the resources as many times as you wish after the program has concluded.
+ Is there a refund policy?
We've never had anyone take us up on this, but we do offer your money back within the first 30-days if you are not satisfied with the content. Please email us directly at hello@25eight.co.
+ Do I need any prior business knowledge?
No, this program is accessible to anyone and everyone, regardless of your business stage or business experience. We've had seasoned professionals to early stage startups participate and get huge value from our programs.
+ What if I have any questions?
Please don't hesitate to contact us on hello@25eight.co or 1300 171 363